Critical Thinking 1 Essay Example | Topics and Well Written Essays - 250 words

Critical Thinking 1 - Essay Example This factors in the environment, capacity and the choices made for the baby. 2-Should parents be given the opportunity to choose the specific physical and psychological characteristics of their children? Why or why not?   Parents should not be given the opportunity to choose the specific physical and psychological characteristic of their children as this prerogative will have serious set-backs when abused. First, it may be used for trivial matters like the purpose of aesthetics like being taller which was not present in the genes of both parents. Second, it will inadvertently alter the human species as it will be altering the genetic blueprints of babies which will be passed on to untold succeeding generations which were not there to begin with. Lastly, it would furtherly polarized society. As genetic engineering can remove the genes that causes diseases, such privilege will only be made available to those who can afford it while the rest of society, which is majority, will be furt herly degraded as prone to disease. Other privileges and advantage in life which is enhanced by superior genes will only be confined to those who have. Everybody should have an equal chance in life in a genetic level and parents cannot act like God even if they mean the best for their children.

Opposition to The New Deal Essay Example for Free

Opposition to The New Deal Essay The New Deal, its many Administrations and their policies were making major changes to American Industry and society. As a result of this, some people were quite unhappy and attempted to stall The New Deal. As time went on, FDRs gained more and more power over the reformation of the American economy and businesses. People feared the amount of power FDR had and started questioning his intent. What really caused people to question Franklin D. Roosevelt was his attempt to fix the Supreme Court. As the nine judges making up the court were mainly old and conservative, FDR believed they were too opinionated and too eager use their authority without considering the consequences. Therefore he decided it wise to request he appoint up to six new, open-minded judges. Some people saw this as FRD attempting to tamper with the constitution in order to give himself more power, and it scared them. It was mainly because of this reason that FDRs request was turned down, but the judges certainly seemed to have got the point and from then on were a lot more careful. Republicans certainly disliked The New Deal and found it dangerous. Leading Republican, Frank Knox, summed up Republican views on The New Deal by saying The New Deal candidate has been leading us toward Moscow. By this he meant that with Roosevelts increasing powers and his guidance and control over industry it seemed that he was slowly but surely verging towards communism. They also disliked Roosevelts industrial laws because they took power of the owners and benefited the workers with policies such as trade unions and social security. Some extreme opposition came from a self-educated man with a degree in law after only 8 months he was a shameless politician with no morals and he fought dirty. In order to get where he was he had fixed ballots by placing his own men at available posts in the state government, he had used blackmail and bribery to get votes. Sometimes opponents were as much as kidnapped on Longs orders. Huey Long became US senate in 1930 and claimed that if he were to become president he would adopt the policy of confiscating any personal fortunes of over 3 million U.S dollars and giving $5000 to each and every less wealthy family. Long did not at any point explain how he would do this, but the idea of much needed money being given to them for nothing was jumped at by the poorer families, and Long gained a lot of support. Fortunately for FDR, Longs career ended due to assassination before he was able to challenge him. So with certain aspects of luck, and a well-conducted New Deal, FRD managed to rescue America from its depression without any great hitches. There were careless flaws such as the move Roosevelt made trying to fix the SC without considering the consequences, but in the end all went to plan and opposition was only opposition, and not a threat to the New Deal.

How does a CD work? :: essays research papers

TABLE OF CONTENTS Introduction ................................................................................................pg. 2 Factors Creating the Demand For Secondary Storage ............................pg. 2 Why Buy Optical ........................................................................................pg. 3 CD Physical Characteristics.......................................................................pg. 4 How Does a CD Work.................................................................................pg 5 What is a CD-R............................................................................................pg 5 What is CD-RW...........................................................................................pg 5 How Does A CD-RW Work .......................................................................pg. 5 Advantages of CD-RW ..............................................................................pg. 5 DVD.............................................................................................................pg 6 DVD VS. CD...............................................................................................pg 6 Glossary ......................................................................................................pg 7 Questions .................................................................................................... INTRODUCTION The use of optical storage continues to grow at an incredible pace. The word optical in the computer industry refers to any storage method which uses a laser to store and retrieve data from media. This term includes such devices as CD-ROM , rewritable optical, WORM, CD-R, and optical jukeboxes or autochangers. Most of us are familiar with CD-ROM, but other terms such as rewritable optical, WORM, and CD-R, may be foreign. Rewritable optical devices use media that allows data to be written repeatedly, while WORM technology writes data permanently to disk. CD-R , stores information permanently to a compact disc and is read on low-cost CD-ROM drives. These devices are currently sold as single or standalone items. The continuing development of optical technology has opened up many new avenues and created limitless possibilities. Migration software now allows unused data to be moved from its original location to an optical device where it resides until it is needed. Since the only thing that touches the media is the laser, it is the most durable way to store and archive data. Optical storage solutions are also used in a wide variety of applications such as document timing, records retention, backup systems, and desktop publishing. FACTORS CREATING THE DEMAND FOR SECONDARY STORAGE Because of its high capacity, low cost, durability, and random access to large amounts of networked information, secondary storage satisfies an essential need of data intensive organizations. This need for secondary storage arises from a number of factors: Digital convergence. The move towards graphical user interfaces and the success of operating systems, such as Windows, Windows 95, and Windows NT, have resulted in a significant increase in the average size of a stored document. Industry estimates indicate that the average document size has grown almost tenfold (PC Magazine, 03/10/98, "To Write or Rewrite?") The information superhighway. The explosive growth of on line services, led by the Internet, has resulted in unprecedented use of such services to reach potentially huge new customer base. Another consideration for the need of reliable secondary storage is the increasing cost of managing storage on network servers. According to Strategic Research Corporation, as storage requirements explode, organizations are finding that the cost of managing the storage is almost four times the cost of the actual storage due to server downtime, backup procedures, and hard disk failures.

Proposal to avoid managerial derailment and failure Essay

Southwest Airlines strict adherence to its mission to provide the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit is a key factor to the company’s success (About Southwest Airlines Co, 2013). The airlines ability to commit to employees to provide them with a stable work environment that ensures equal opportunity for learning and personal growth. Southwest prides itself on allowing all within the company to be creativity and innovative to help improve the effectiveness of Southwest Airlines. The most important benefit, employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer. Southwest uses an unorthodox leadership style created by Herb Kelleher. The basic idea is that the organization works like an upside down pyramid. The upper management is at the bottom and supports the front line employees, who are the experts. This strategy works for Southwest Airlines because management decisions are made by everyone in the organization, not just the head executives. The company’s emphasis on creativity and innovation bodes well for a company that stresses free will over structure and titles (About Southwest Airlines Co, 2013). While Southwest Airlines offers the bare minimum in flight options, it does meet and exceed customer expectations when it comes to service. They base their model on the motto, which states that â€Å"if they’re happy, satisfied, dedicated, and energetic, they’ll take real good care of the customers. When the customers are happy, they come back. And that makes the shareholders happy,† (About Southwest Airlines Co, 2013). Southwest Airlines have managed to keep a happy medium between labor unions and contract employees by maintain a healthy relationship with its employees. It is an added benefit to offer employees longer hours with more than just competitive pay. Southwest has had the ability to succeed because of the vision to realize and obtain its goals in business. The focus on bare essentials for flight is the catalyst for its low cost business model. A low cost plane with short travel between major cities has equally allowed Southwest Airlines to focus on a specific type of consumer. The customer base for Southwest Airlines is largely the business class will take service or luxury when it comes to being efficient and cost effective. The ability to focus that theidea that customers, can be satisfied without having expensive options available for them, Southwest Airlines has successfully lured those consumers away from the bigger airlines. Combined with the influences of the internet, Southwest Airlines can continue to excel in the industry by bypassing travel agents and their fees ensuring to avoid any managerial derailments or failures. Reference About Southwest Airlines. (2011). Retrieved October 12, 2013, from Southwest Airlines: http://www.southwest.com/html/about-southwest/index.html

Meaning of Life and Hockey Essay

It may not seem like it, but there are quite a few similarities between the Baliness cock-fight and hockey in Canada. The cockfight is a major sporting event in the Baliness community and hockey is a major sport for Canadians. In both, the objective is to win. In the Baliness society a person can’t bet against a cock from the family, or village, but can bet against an enemy. One should not be betting against you own hometown team in hockey. 2 roosters have sharp metal spurs on their legs, are to fight until the death. Men surround them shouting for their favorites, placing wagers. Cock has a double meaning of rooster, and male penis. There are the same jokes in America. The baliness word for cock, has other meanings of hero, warrior, and champion. They are held in arenas, the winner gets to take the loser home to eat. A man will never bet against a family or friend. He will place bets against an enemy. Cocks usually fight against out of town. The owners of cocks are leaders in communities. There was rarely a profit made, it is about status. Cocks represent men and owners. The fate of the cock is the fate of the owner. Hockey and cock-fighting are both spectating sports, where we pick a side. There are similar expressions used like â€Å"roughing and slashing†. Canadians love fighting too. Winnings and losing is important in both hockey and cock-fighting. Winners celebrate, losers are depressed. Hockey brings Canadians together. It may not seem like it, but there are quite a few similarities between the Baliness cock-fight and hockey in Canada. The cockfight is a major sporting event in the Baliness community and hockey is a major sport for Canadians. In both, the objective is to win. In the Baliness society a person can’t bet against a cock from the family, or village, but can bet against an enemy. One should not be betting against you own hometown team in hockey. 2 roosters have sharp metal spurs on their legs, are to fight until the death. Men surround them shouting for their favorites, placing wagers. Cock has a double meaning of rooster, and male penis. There are the same jokes in America. The baliness word for cock, has other meanings of hero, warrior, and champion. They are held in arenas, the winner gets to take the loser home to eat. A man will never bet against a family or friend. He will place bets against an enemy. Cocks usually fight against out of town. The owners of cocks are leaders in communities. There was rarely a profit made, it is about status. Cocks represent men and owners. The fate of the cock is the fate of the owner. Hockey and cock-fighting are both spectating sports, where we pick a side. There are similar expressions used like â€Å"roughing and slashing†. Canadians love fighting too. Winnings and losing is important in both hockey and cock-fighting. Winners celebrate, losers are depressed. Hockey brings Canadians together. It may not seem like it, but there are quite a few similarities between the Baliness cock-fight and hockey in Canada. The cockfight is a major sporting event in the Baliness community and hockey is a major sport for Canadians. In both, the objective is to win. In the Baliness society a person can’t bet against a cock from the family, or village, but can bet against an enemy. One should not be betting against you own hometown team in hockey. 2 roosters have sharp metal spurs on their legs, are to fight until the death. Men surround them shouting for their favorites, placing wagers. Cock has a double meaning of rooster, and male penis. There are the same jokes in America. The baliness word for cock, has other meanings of hero, warrior, and champion. They are held in arenas, the winner gets to take the loser home to eat. A man will never bet against a family or friend. He will place bets against an enemy. Cocks usually fight against out of town. The owners of cocks are leaders in communities. There was rarely a profit made, it is about status. Cocks represent men and owners. The fate of the cock is the fate of the owner. Hockey and cock-fighting are both spectating sports, where we pick a side. There are similar expressions used like â€Å"roughing and slashing†. Canadians love fighting too. Winnings and losing is important in both hockey and cock-fighting. Winners celebrate, losers are depressed. Hockey brings Canadians together. It may not seem like it, but there are quite a few similarities between the Baliness cock-fight and hockey in Canada. The cockfight is a major sporting event in the Baliness community and hockey is a major sport for Canadians. In both, the objective is to win. In the Baliness society a person can’t bet against a cock from the family, or village, but can bet against an enemy. One should not be betting against you own hometown team in hockey. 2 roosters have sharp metal spurs on their legs, are to fight until the death. Men surround them shouting for their favorites, placing wagers. Cock has a double meaning of rooster, and male penis. There are the same jokes in America. The baliness word for cock, has other meanings of hero, warrior, and champion. They are held in arenas, the winner gets to take the loser home to eat. A man will never bet against a family or friend. He will place bets against an enemy. Cocks usually fight against out of town. The owners of cocks are leaders in communities. There was rarely a profit made, it is about status. Cocks represent men and owners. The fate of the cock is the fate of the owner. Hockey and cock-fighting are both spectating sports, where we pick a side. There are similar expressions used like â€Å"roughing and slashing†. Canadians love fighting too. Winnings and losing is important in both hockey and cock-fighting. Winners celebrate, losers are depressed. Hockey brings Canadians together. It may not seem like it, but there are quite a few similarities between the Baliness cock-fight and hockey in Canada. The cockfight is a major sporting event in the Baliness community and hockey is a major sport for Canadians. In both, the objective is to win. In the Baliness society a person can’t bet against a cock from the family, or village, but can bet against an enemy. One should not be betting against you own hometown team in hockey. 2 roosters have sharp metal spurs on their legs, are to fight until the death. Men surround them shouting for their favorites, placing wagers. Cock has a double meaning of rooster, and male penis. There are the same jokes in America. The baliness word for cock, has other meanings of hero, warrior, and champion. They are held in arenas, the winner gets to take the loser home to eat. A man will never bet against a family or friend. He will place bets against an enemy. Cocks usually fight against out of town. The owners of cocks are leaders in communities. There was rarely a profit made, it is about status. Cocks represent men and owners. The fate of the cock is the fate of the owner. Hockey and cock-fighting are both spectating sports, where we pick a side. There are similar expressions used like â€Å"roughing and slashing†. Canadians love fighting too. Winnings and losing is important in both hockey and cock-fighting. Winners celebrate, losers are depressed. Hockey brings Canadians together. It may not seem like it, but there are quite a few similarities between the Baliness cock-fight and hockey in Canada. The cockfight is a major sporting event in the Baliness community and hockey is a major sport for Canadians. In both, the objective is to win. In the Baliness society a person can’t bet against a cock from the family, or village, but can bet against an enemy. One should not be betting against you own hometown team in hockey. 2 roosters have sharp metal spurs on their legs, are to fight until the death. Men surround them shouting for their favorites, placing wagers. Cock has a double meaning of rooster, and male penis. There are the same jokes in America. The baliness word for cock, has other meanings of hero, warrior, and champion. They are held in arenas, the winner gets to take the loser home to eat. A man will never bet against a family or friend. He will place bets against an enemy. Cocks usually fight against out of town. The owners of cocks are leaders in communities. There was rarely a profit made, it is about status. Cocks represent men and owners. The fate of the cock is the fate of the owner. Hockey and cock-fighting are both spectating sports, where we pick a side. There are similar expressions used like â€Å"roughing and slashing†. Canadians love fighting too. Winnings and losing is important in both hockey and cock-fighting. Winners celebrate, losers are depressed. Hockey brings Canadians together. It may not seem like it, but there are quite a few similarities between the Baliness cock-fight and hockey in Canada. The cockfight is a major sporting event in the Baliness community and hockey is a major sport for Canadians. In both, the objective is to win. In the Baliness society a person can’t bet against a cock from the family, or village, but can bet against an enemy. One should not be betting against you own hometown team in hockey. 2 roosters have sharp metal spurs on their legs, are to fight until the death. Men surround them shouting for their favorites, placing wagers. Cock has a double meaning of rooster, and male penis. There are the same jokes in America. The baliness word for cock, has other meanings of hero, warrior, and champion. They are held in arenas, the winner gets to take the loser home to eat. A man will never bet against a family or friend. He will place bets against an enemy. Cocks usually fight against out of town. The owners of cocks are leaders in communities. There was rarely a profit made, it is about status. Cocks represent men and owners. The fate of the cock is the fate of the owner. Hockey and cock-fighting are both spectating sports, where we pick a side. There are similar expressions used like â€Å"roughing and slashing†. Canadians love fighting too. Winnings and losing is important in both hockey and cock-fighting. Winners celebrate, losers are depressed. Hockey brings Canadians together. It may not seem like it, but there are quite a few similarities between the Baliness cock-fight and hockey in Canada. The cockfight is a major sporting event in the Baliness community and hockey is a major sport for Canadians. In both, the objective is to win. In the Baliness society a person can’t bet against a cock from the family, or village, but can bet against an enemy. One should not be betting against you own hometown team in hockey. 2 roosters have sharp metal spurs on their legs, are to fight until the death. Men surround them shouting for their favorites, placing wagers. Cock has a double meaning of rooster, and male penis. There are the same jokes in America. The baliness word for cock, has other meanings of hero, warrior, and champion. They are held in arenas, the winner gets to take the loser home to eat. A man will never bet against a family or friend. He will place bets against an enemy. Cocks usually fight against out of town. The owners of cocks are leaders in communities. There was rarely a profit made, it is about status. Cocks represent men and owners. The fate of the cock is the fate of the owner. Hockey and cock-fighting are both spectating sports, where we pick a side. There are similar expressions used like â€Å"roughing and slashing†. Canadians love fighting too. Winnings and losing is important in both hockey and cock-fighting. Winners celebrate, losers are depressed. Hockey brings Canadians together.

We are our own choice essays

We are our own choice essays We have our own free will, the ability to voluntarily decide to perform one of the several possible acts or to avoid action entirely. Among these choices lie future consequences, good or bad. There are times we choose to think first before we act and end up happy with the outcome. But, there are times when we choose wrongly maybe because we act without thinking or because of some circumstances which distract us from the right path. Choices vary from different situations and there is always a choice not to choose, but decisions lie upon us. So we have to be very careful, for what we are and where we are standing right now is all because of our choices we make. We usually want the best for our lives and do all the things we can do to succeed. We could never possess a thing we really desire unless we plan and work hard for it, or we have won by chance. We are the key to our own goals and dreams. Like for example, we can get high grade only if we choose to prioritize, study hard and do well in school. Another, to have our own car, we need to earn for it or by chance, win it; however, chance is a just luck you never know what the outcome would be. So choosing the good choice makes us feel happy. Some people may feel contented in their lives because that is what they choose to be. It is the right attitude towards facing each challenge and endeavour in life that could make us succeed and gain internal fulfillment. We could not help ourselves in making mistakes by choosing the wrong choice because we are just humans. But then, it is in our hands to choose what to do in our lives. It is us to be blamed, not the other people or incidents, for what is happening in our lives. Our environment is just a temptation in life. But we are responsible in handling our business. Many problems are occurring at this moment like drug addiction, peer pressure, child-parent problem, name it. Let us say we choose to go into drug addictio...

Social Classes and Class Structure

Social Classes and Class Structure Introduction According to Karl Marx, analyzing social classes and structures as well as variations in the structures are critical in understanding modern capitalism other social systems or even modes of production.Advertising We will write a custom essay sample on Social Classes and Class Structure specifically for you for only $16.05 $11/page Learn More Marx and Engels argue that the communist in the manifesto ‘†¦the history of all hitherto existing in the society is the class struggles† (Marx and Engels 35). Analyzing class distribution and struggles is relevant in establishing knowledge about capitalism. Social classes are divided into two main classes with distinct features one comprises the owners or possessors of property as well as the means of production. This group performs the role of production. The other factor is concerned producers and controllers of the surpluses in relation to human social labor. The economic factors in the m odern world govern social relationships in capitalism than it did in ancient times. This paper therefore discusses stratification and conflicts that exist in society. It bases on the statements made by Marx in scholarly works. Relevance of Marx Ideas Divisions in Capitalism Earlier societies consisted of several sections or clusters that can be perceived to be classes. They were not classes parse but elites not specifically based on economic factors but also incorporated other things such as priesthood, knights or military elite. In the modern society, other classes of people such as capital owners, petty bourgeoisie and peasants are incorporated in the production process.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More In spite of Lumpen proletariat existing, they are not primarily in terms of the dynamics of capitalism or its expansion and development. Bourgeoisie The bourgeoisie co ntrols the means of production such as capital and labor. The capital exploit the workers by misusing their labor meaning that they produce much but are paid less. They utilize the surplus value created from employment of labor to accumulate and expand their capital. Owning massive resources is not equivalent to possessing capital power and labor; it does not make an individual to be bourgeoisie. To be a capitalist or member of bourgeoisie class entails the ownership of huge capital, active participation in capital accumulation, using capital to organize production, employ and exploit labor and finally make the capital self regulating by using the surplus value to continue the cycle of capital accumulation (Marx and Engels 48). Bourgeoisies began in cities of medieval Europe. This was during the development of mercantilism, artisans and manufacturing. The main aim of economic survival for the people was increase wealth through trade and commerce. The bourgeoisies needed much freedom in marketing activities and economic expansion activities. Capital ownership was achieved by labor employment (industrial capital) while for some it was acquired through trade (merchant capital). Those who employed workers to create and expand capital succeeded in acquiring capital consequently leading the sector of bourgeoisie.Advertising We will write a custom essay sample on Social Classes and Class Structure specifically for you for only $16.05 $11/page Learn More The proletariat The workers only own their labor implying that they earn their living through their ability to work. They do not own any resources in form of capital meaning that they own nothing apart from their hands, bodies and minds/skills. The Proletariat works hard to sustain their lives and provide basic needs to their relatives and other dependants. They have to seek employment if they are to continue coexisting in the society. For an employee, working for a capitalist is not peaceful instead; the kind of relation that exists is exploitative in nature because the worker performs many activities with insufficient returns. The exploitative relationship between the worker and the employer is cumulative meaning that it keeps on repeating itself. The capitalists accumulate wealth by underpaying the worker (Marx and Engels 50). The workers produce goods and services that belong to the capitalist meaning that workers are also properties of capitalists. They produce goods that create surpluses to the bourgeoisie but they remain in poverty. Exploitation occurs in every day’s production process, which ends up restricting workers from acquiring wealth and regenerates the best working environments for further exploitation (Marx and Engels 50). The existing mode of production is arranged in such a way that the property owners continue enjoying better opportunities while workers continue occupying their current positions.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Capitalists accumulate the excesses obtained in the production process by workers. The intersection point between workers and capitalists is the production process. The capitalist who create struggles and intrigues hence causing tension in the society exploits the workers. Alienation of Proletariat Although the workers are the direct producers of goods, they are slaves of the goods they produce. The produced good has more value than the worker does because they are offered maximum security and stored in safe places. The workers produce goods that they do not consume, they produce for others. The increase in product value decreases the viability of the workers. The worker ends up being treated the same way goods are treated, treated as equals. Workers are perpetually pushed to the periphery leading to alienation from the process of production. The way workers relate to the whole process of production leaves a lot to be desired because the relationship is unnatural and uncalled for. T he workers never find satisfaction because they satisfy the interests of other individuals (Capitalists). The worker views the whole process of production as forced labor because actually it is inhuman. The worker ends up being alienated from the self because of the last two forms of alienation. The worker portrays two personalities; one is the feeling of belonging to capitalism because the worker is separated from real consciousness. In the other hand, workers perceive themselves as human beings ((Marx and Engels 54). The last form of alienation that dissatisfied Marx is alienation from others implying that the worker is separated from other people. Workers cannot relate normally to others because individuals with separated self cannot interact in accordance to societal norms. They view others as properties of capitalism. It is at this point that Marx noted with finally that only a revolution would salvage humankind from all these troubles. Social Stratification: Marxist Perspectiv e Marx observed in his statements that capitalism brings about differentiations in society. The rich are at the top while the poor are at the bottom perishing in great poverty. In modern capitalistic societies, classes differentiate people. According to Marx, the capitalistic culture is a divisive force not an integrating one. The existing social groups are differentiated in property meaning that some benefit more than others do. The owners of the means of production who enjoy power, prestige and luxurious life occupy the higher positions. Social stratification basing on property is found in all human societies. For societies to survive therefore role allocation is indispensable. Society attaches unequal rewards to social positions because people differ in ability and positions differ in terms of importance. Unfortunately, the important positions benefit the elite (Marx and Engels 56). There is a heated debate on whether unequal rewards function to motivate talented individuals. Gen erally, social stratification basing on capital is a mechanism in which some exploit others. The elite uses the institutions of the state to advance their interests, in fact Marx termed the state as the committee of dominant class. Those with highest rewards enjoy superior life chances such as access to high education, quality housing and special Medicare. Those who occupy important positions erect barriers to recruitment of others into comfortable positions. They use capital power to restrict access to their positions by creating unnecessary demands to the position services. The different rewards exist to propel hostility, suspicion and mistrust. It gives the low class the feeling of exclusion from larger society leading to formation of solidarity, which might cause tensions and more conflicts with threats of revolutions. Conclusion The statements made by Karl Marx serve to describe how people should liberate themselves. Liberation would be achieved through people’s consciou sness. People will arise up against the existing mode of production because of its social injustices. The mode hands a few the power of investment while the majority survive at the mercy of the owners of the means of production. The state cannot liberate the masses because the capitalist to enhance self-interests uses it. Exploitation and alienation are the most pressing issues among the workers; they are the same things that disillusioned Marx to an extent of calling for a revolution to guarantee mass happiness. Work Cited Marx, Karl and Engels, Fredrick. The Communist Manifesto: introduction by Martin Malia, New York: Penguin group, 1998, pg. 35.

Solution Definition in Chemistry

Solution Definition in Chemistry A solution is a homogeneous mixture of two or more substances. A solution may exist in any phase. A solution consists of a solute and a solvent. The solute is the substance that is dissolved in the solvent. The amount of solute that can be dissolved in solvent is called its solubility. For example, in a saline solution, salt is the solute dissolved in water as the solvent. For solutions with components in the same phase, the substances present in lower concentration are solutes, while the substance present in highest abundance is the solvent. Using air as an example, oxygen and carbon dioxide gases are solutes, while nitrogen gas is the solvent. Characteristics of a Solution A chemical solution exhibits several properties: A solution consists of a homogeneous mixture.A solution is composed of one phase (e.g., solid, liquid, gas).Particles in a solution are not visible to the naked eye.A solution does not scatter a light beam.Components of a solution cannot be separated using simple mechanical filtration. Solution Examples Any two substances which can be evenly mixed may form a solution. Even though materials of different phases may combine to form a solution, the end result always exists of a single phase. An example of a solid solution is brass. An example of a liquid solution is aqueous hydrochloric acid (HCl in water). An example of a gaseous solution is air. Solution Type Example gas-gas air gas-liquid carbon dioxide in soda gas-solid hydrogen gas in palladium metal liquid-liquid gasoline solid-liquid sugar in water liquid-solid mercury dental amalgam solid-solid sterling silver

Legal Procedures Alternative Dispute Resolution Essay - 1

Legal Procedures Alternative Dispute Resolution - Essay Example There is also one sure thing about the use of a mediator in the solving of a conflict. One party might decide not to reveal the true happening. In this case, the patient or the hospital report might just be presented so as to favour or hide the truth of the happenings. Meditation can also come with the disadvantage of failing to bring the case to a conclusion hence it would have wasted time. It is always very important for a case to be handled or assessed early. The first and most critical part of a judgment is normally early assessment of the happening. In another case the, the plaintiff, in this case, the patient might fail to keep their word on what the conclusion might have been. Out of dissatisfaction, they might press charges later. A legal precedent can also not be set in the case the patient, in particular, fails to keep the word they might have stated. However much mediation comes with some challenges it is much better than litigation.Unlike in meditation, negotiation does n ot involve a third party but can be used to resolve a conflict between two parties instead of filling a lawsuit. It is undoubtedly the most flexible and transparent form of conflict resolution.Both of the parties are able to set out exactly what they may want in order to solve the conflict. In this case the patient might present a document that states what they want in form of compensation and the hospital management can sit down and negotiate on the same in order to solve the conflict that is there. This means that the chances of a reasonable agreement that would solve the conflict are higher. Negotiations also come with the advantage of not being mandatory. In the event the hospital or the patient feels that they do not want to negotiate then they are at liberty to do so.Negotiations come further with the advantage of not allowing the involvement of a third party. In some cases the third part might be bias and the conclusion that they might come up with might not favor both partie s.Conclusions that will be made under negotiation will not have to be conclusions that are under the law.

Demography Essay Example | Topics and Well Written Essays - 1250 words

Demography - Essay Example I am going to compare average SAT scores, parent’s education, and family income level across different races in California. Also, in this paper I am going to compare the proportion of each race in California, UC Berkeley, and CSU East Bay. The reason why I included CSU East Bay is that I want to compare UC Berkeley with other public schools that have different qualifications in admitting students. My hypothesis is that UC Berkeley is not following the proportion of each race in California since it is a very competitive school with higher tuition fees compared to CSU East Bay. In this paper, I limited the types of race into five categories: White, Black, Asian, Hispanic, and Others. I did this because they are the majority in California so that I can have consistency when gathering data. I began my research by comparing the proportion of each race in California, UC Berkeley and CSU East Bay. In figure 1, I made a clustered histogram that represents the percentage of each race. Here, I gathered the data from US National Census Bureau, UC Berkeley’s official website, and CSU East Bay’s official website.According to the data, White, Black, and Others are well represented in UC Berkeley as their proportions are not significantly different compares to their proportions in California. What captures an attention from this data is that Asians are the majority group in UC Berkeley with up to 43% from the total students compared to California population where it only takes up to 13%. Also, another highlight from this histogram is that Hispanic is unde r represented in UC Berkeley. California has 37.2% of Hispanic and UC Berkeley has only 13% of them. Different things appeared when we compared the race proportion in CSU East Bay. The proportions of White, Asian, Hispanic, and Others are almost equal which is around 20% while Black has lower proportion but not slightly different with its proportion in California

Safety Management Measures For Organizations Essay

Safety Management Measures For Organizations - Essay Example Managers have to hire employees and influence employees by motivating them to take all the safety precautions and use all safety resources to ensure that the organization and its people are safe, these activities are conducted in the staffing and the directing function. 2. Employers use various incentive programs in order to stimulate and motivate employees to follow the safety guidelines and take all safety measures in order to keep the workplace safe and healthy (Friend 245). These incentives have a very short term effect, they bring about a positive change in the employees for as long as the incentive programs are in place. As soon as the employers discontinue these incentive programs, employees resort to working according to their prior standards and their standards even decline. They do so in order to persuade the employees to restart the incentive programs. Incentive programs are based on statistical data, the employees try to provide misleading statistics in order to persuade the employees to implement or continue with particular incentive programs. ... 3. Maslow came up with the theory known as Maslow’s Hierarchy of Needs, the theory states that each individual have 5 levels of needs and employers can motivate employees by helping them fulfill these needs. The theory states that all individuals first try to fulfill the basic level of needs such as the psychological needs and safety needs, and then they try to pursue the remaining needs in the hierarchy. Employers can motivate the employees to take care of the safety of the organization and the safety of the people working in the organization by providing them incentives so they can fulfill their needs. These incentives can help employees obtain food which is a part of their psychological need, employers can provide job security which will help fulfill employees need for safety, managers can make the employees feel that they are a part of the organization and this will help fulfill the need for belongingness, by assigning employees with targets and work employers can help ful fill the esteem needs of the employees. Once all the needs are fulfilled, the employees will start helping others in the organization and in their daily life which will fulfill the employees need for self-actualization. 4. Need Achievement theory proposed by McClelland states that every human being is born in this world with the need for power, affiliation and achievement and the levels of these needs varies in different individuals.  

Controversy Analysis Essay Example | Topics and Well Written Essays - 2500 words

Controversy Analysis - Essay Example There are presently very violent military scenario games with some depicting ancient battles, a development that has led to the following thesis question: Are video games responsible for youth Violence in America? This essay will look at the two arguments on this topic; one is support and the other against, with reference to studies and relevant literature on the thesis question. Video games as we know them today, traces their origin from the start of 1950s when computer engineers and academicians began the design of simple games and artificial intelligence programs in their respective computer science studies. The popularity of video games however, hit the mainstream in the 1970s and 80s when home computers became available. From the 80s to present times, several generations of video games have been developed with Xbox One and PlayStation 4 from Sonny being the latest 8 generation games. As video games evolved, so did the technology and story lines behind them. Presently, there are games in all aspects of life from business to military combats with the latter being most popular among enthusiasts. Violence among youths on the other hand, has been around even before the invention of video games but the information age has seen new style of aggression among the youth (Levesque and Roger, 51). This has prompted analysts to establish if there could be a correlat ion between video games and contemporary youth violence given the many hours young people spend playing these games. So could there be a relationship between these two phenomena and is so, how? If not, what is the evidence of the lack of relationship? Roanna Cooper and Marc Zimmerman in their article, highlight youth violence as a significant public health issue with youth homicide among African-Americans aged between 14 and 24 years, being very high. Other than the Columbine tragedy that made headlines in 1999 when 12 people died

Tax Year End Procedure Essay Example | Topics and Well Written Essays - 2000 words

Tax Year End Procedure - Essay Example Inland Revenue and HM Revenue and Customs legislation. The company payroll is one of the largest expenses a company may have and as such it is important that accurate and complete records should be kept on a daily basis to ensure that the year-end procedures can be carried out with the minimum of stress or inconvenience to payroll staff. This report addresses five different areas where payroll procedures need to be explained so that during the end of year cut-off and rollover procedures there is a minimum of adjustment that might need to be made to existing daily records. The five areas contained in this report include the reconciliation process, the clear-down process, submission requirements and deadlines, a general checklist and a review of procedures. The most helpful source of information on day-to-day payroll procedures is an Employer's Help Book (E13, 2005) that is published by the Inland Revenue Department. This booklet explains how to work out and record PAYE and NIC's (form P11); The procedures necessary when a new person is employed; what procedures should take place when an employee leaves the company; the correct procedure for changing an employee's tax code within a tax year as well as information on other different changes that might occur within a tax year such as changes in employees circumstances (reaching the age of 16, pension schemes, what to do if an employee dies and changes to insurance schemes) as well as comprehensive information on how to apply the Working Tax Credit to wages and how a company can take out Student Loan Deductions from an employee's weekly wage entitlement. One of the most important payroll procedures is the allocation of a new employees tax code, as this code will determine how much tax this person should be paying in accordance with his or her personal circumstances. There are a variety of codes that can be used which are generally noted with a letter (L, P, T, or Y) and one or more numbers. The Inland Revenue Department has more detailed information on how these codes should be allocated and they advise that a tax code for an employee should never be changed within a financial year without approval from the department. There are a number of different wage figures that have to be accumulated throughout any financial year. These include individual PAYE and gross earning figures for each employee, plus the amount of money that has been added to or deducted from individual pay entitlements for insurance and pension schemes, clothing allowances, travel allowances, working tax credit and other benefits and allowances. It is the company's responsibility to ensure that the calculations of weekly pay amounts and the recording of accumulative pay figures throughout the year are accurate especially in terms of PAYE as it is this amount that the company will need to pay to the Inland Revenue department at the end of the financial year. Most payrolls are now completed using a payroll software program. These programs have inbuilt processes in them that ensure that the necessary total figures are accumulated on a monthly and yearly basis. Supervisory checks at this stage of payroll processing should include checking weekly wage totals on a weekly basis before payments are made to employees, reconciling the weekly pay figure totals with those

The marketing mix Assignment Example | Topics and Well Written Essays - 1500 words

The marketing mix - Assignment Example Even when marketing a product that has high demand, it is advisable for marketers to observe what competitors are doing because competitors always seek to increase their market share. In addition, it is vital to focus on the immense amount of data surrounding the product so as to formulate well-informed marketing strategies and to plan for the future effectively. Today’s consumers have good market knowledge, and hence marketers cannot meet customer satisfaction unless they identify the actual needs of consumers. Finally, production managers must deliver superior quality products as consumers have wide range of choice today. Major principles of product include core product, product lifecycle, and branding. Under the core product principle, a uniform core product is designed that is capable of integrating a number of standard attachments, parts, or components. The integration of these attachments to the core product benefits companies to meet the preferences of local consumers in country. It is relevant to note that the value of the core product is higher when compared to the total value of the finished product. Hence, it is clear that the core product constitutes a notable proportion of the total value of the finished product. In addition, this product approach may assist firms to take advantages of economies of scale and thereby cut down production costs. The product lifecycle principle posits that there are four major steps in the development of a product, including introduction, growth, maturity, and decline (Zimmerman & Blythe, 2013, p.173). The introduction stage is characterised with start-up sales growth, and generally firms spend more on production and marketing than what they receive in sales revenues. Sales significantly increase in the growth stage and firms begin to enjoy a positive return on their investment. In the maturity stage, the longest period of the product

Tax Year End Procedure Essay Example | Topics and Well Written Essays - 2000 words

Tax Year End Procedure - Essay Example Inland Revenue and HM Revenue and Customs legislation. The company payroll is one of the largest expenses a company may have and as such it is important that accurate and complete records should be kept on a daily basis to ensure that the year-end procedures can be carried out with the minimum of stress or inconvenience to payroll staff. This report addresses five different areas where payroll procedures need to be explained so that during the end of year cut-off and rollover procedures there is a minimum of adjustment that might need to be made to existing daily records. The five areas contained in this report include the reconciliation process, the clear-down process, submission requirements and deadlines, a general checklist and a review of procedures. The most helpful source of information on day-to-day payroll procedures is an Employer's Help Book (E13, 2005) that is published by the Inland Revenue Department. This booklet explains how to work out and record PAYE and NIC's (form P11); The procedures necessary when a new person is employed; what procedures should take place when an employee leaves the company; the correct procedure for changing an employee's tax code within a tax year as well as information on other different changes that might occur within a tax year such as changes in employees circumstances (reaching the age of 16, pension schemes, what to do if an employee dies and changes to insurance schemes) as well as comprehensive information on how to apply the Working Tax Credit to wages and how a company can take out Student Loan Deductions from an employee's weekly wage entitlement. One of the most important payroll procedures is the allocation of a new employees tax code, as this code will determine how much tax this person should be paying in accordance with his or her personal circumstances. There are a variety of codes that can be used which are generally noted with a letter (L, P, T, or Y) and one or more numbers. The Inland Revenue Department has more detailed information on how these codes should be allocated and they advise that a tax code for an employee should never be changed within a financial year without approval from the department. There are a number of different wage figures that have to be accumulated throughout any financial year. These include individual PAYE and gross earning figures for each employee, plus the amount of money that has been added to or deducted from individual pay entitlements for insurance and pension schemes, clothing allowances, travel allowances, working tax credit and other benefits and allowances. It is the company's responsibility to ensure that the calculations of weekly pay amounts and the recording of accumulative pay figures throughout the year are accurate especially in terms of PAYE as it is this amount that the company will need to pay to the Inland Revenue department at the end of the financial year. Most payrolls are now completed using a payroll software program. These programs have inbuilt processes in them that ensure that the necessary total figures are accumulated on a monthly and yearly basis. Supervisory checks at this stage of payroll processing should include checking weekly wage totals on a weekly basis before payments are made to employees, reconciling the weekly pay figure totals with those

Urban Planning Assignment Example | Topics and Well Written Essays - 1000 words

Urban Planning - Assignment Example Sub-urbanization started after the end of the World War 2 when in the 1950s the federal government started issuing home mortgage insurance to those people who were willing to relocate to the outer limits of cities (Hall 74). In the 1960s, the government improved the transportation system by enhancing efficiency through the construction of interstate highways that helped connect the cities to the residential areas outside the city. Racial tensions in cities also contributed to the decentralization that occurred in cities, in recent times, high crime rates and deteriorating school standards in cities have led to more people to move away from the city (Hall 79). Urban planning is essential for proper implementation of infrastructure that is vital in providing support, for the numerous service industries, which are required to cater to the needs of those dwelling in urban centers. Politicians like mayors and governors, who control and manipulate the bureaucracies that determine the course of implementation of these policies influence policies that have to be formulated to guide these plans. Proper and adequate urban planning ensures that all present and future needs, of a town or city, are provided to ensure that there are no complications concerning space utilization and function. The role of an urban plan is to ensure the ability to cope with the dynamic aspects that are brought about by the passage of time. There are different categories of urban plans, which are specified by the time it takes to implement them. They include local development plans, which have details concerning their nature, and they take the shortest time of five years. A development plan takes ten years, and it serves to show the direction of a proposed project. A master plan is set for twenty years, and it is meant to account for the changes that happen along the way in a project (Hall 110). Kevin Lynch’s ideas are based on a psychological approach to urban area designs like towns and cities. Planners use their design ideas to act as a benchmark, guides, and inspiration when coming up with their own plans.

Counsumer Behavior Essay Example for Free

Counsumer Behavior Essay Absolute threshold Differential threshold †¢How does sensory adaptation affect advertising effectiveness? How can marketers overcome sensory adaptation? †¢Discuss the differences between the absolute threshold and the differential threshold. Which is more important to marketers? Explain your answer. For each of these products—chocolate bars and bottles of expensive perfume—describe how marketers can apply their knowledge of differential threshold to packaging, pricing, and promotional claims during periods of (a) rising ingredient and materials costs and (b) increasing competition. 2. Key Concepts Contrast Figure and ground †¢How do advertisers use contrast to make sure that their ads are noticed? Would the lack of contrast between the advertisement and the medium in which it appears help or hinder the effectiveness of the ad? What are the ethical considerations in employing such strategies? †¢What are the implications of figure-ground relationships for print ads and for online ads? How can the figure-ground construct help or interfere with the communication of advertising messages? †¢Find three examples of print advertisements that use some of the stimulus factors discussed in the chapter to gain attention. For each example, evaluate the effectiveness of the stimulus factors used. 3. Key Concepts Selective perception Perceptual mapping †¢Define selective perception. Thinking back, relate one or two elements of this concept to your own attention patterns in viewing print advertisements and TV commercials. †¢Select a company that produces several versions of the same product under the same or different brands (one that is not discussed in this chapter). Visit the firm’s Web site and prepare a list of the product items and the benefits that each item offers to consumers. Are all these benefits believable and will they persuade consumers to buy the different versions of the product? Explain your answers. †¢Construct a two-dimensional perceptual map of your college using the two attributes that were most influential in your selection. Then mark the position of your school on the diagram relative to that of another school you considered. Discuss the implications of this perceptual may for the student recruitment function of the university that you did not choose.

Indoor Tanning and Cancer Essay -- Cancerous Tan Tanning Bed Salon Ess

Indoor Tanning and Cancer Guaranteed brown, beautiful and golden skin in only a few tans! Indoor tanning promises and creates a beautiful tan in only a few sessions. The result from this tan is dark and clear skin that makes a person feel and look better. No wonder this craze is so popular. Who wouldn’t want to look like they just came back from the Caribbean with beautiful skin? I mean having tan skin does make a person look better right? This question is obviously a personal opinion, but this new habit of tanning indoors has become a growing concern. There are many long term effects to indoor tanning that are harmful to a person. But most people do not understand this because the short-term effects are the most satisfying. In order to understand the process of indoor tanning one must see how the human skin tans, what UV radiation does to DNA, and the positive and negative effects of tanning. In order to understand this tanning craze, we must look at the history of the beginning of this â€Å"need† for tan skin. In the 1920s-1930s, â€Å"Sun Therapy" became very popular and was prescribed as a cure for everything from simple fatigue to tuberculosis. Hollywood movies began to use colored films that emphasized the importance of rosy cheeks and colored skin. In the 1940s-1950s, Baby oil was used for sun-worshipers everywhere as a tan accelerator. Coppertone created their first sun- screen in order to help people not burn from the sun. In the 1960s-1970s, Cocoa butter was used in tanning lotions and the first tanning beds appeared. In the 1980s-1990s, indoor tanning salons became widespread, California Tan was formed (a popular tanning product), and models and famous people started promoting being tan all year round. ... ..., however, is that skin is resilient; it can and does repair most of the damage done to cells. Indoor tanning is all based on personal opinion. Having the experience of working at a tanning salon offers much important information about tanning lamps that most people do not know. Therefore it is a choice to tan indoors or not. But it is very important to understand that all tanning, whether it be indoors or outdoors will damage the skin. And there is much more to just lying in the bed and coming out with a tan. The tanning process is a complicated process and affects more than your skin; it affects your DNA also. So if being exposed to ultraviolet light is not an option than there are many safe alternatives to having that beautiful dark skin. Bronzing powder, self-tanning creams and sprays offer a golden glow with out the harmful UV waves from indoor tanning. Indoor Tanning and Cancer Essay -- Cancerous Tan Tanning Bed Salon Ess Indoor Tanning and Cancer Guaranteed brown, beautiful and golden skin in only a few tans! Indoor tanning promises and creates a beautiful tan in only a few sessions. The result from this tan is dark and clear skin that makes a person feel and look better. No wonder this craze is so popular. Who wouldn’t want to look like they just came back from the Caribbean with beautiful skin? I mean having tan skin does make a person look better right? This question is obviously a personal opinion, but this new habit of tanning indoors has become a growing concern. There are many long term effects to indoor tanning that are harmful to a person. But most people do not understand this because the short-term effects are the most satisfying. In order to understand the process of indoor tanning one must see how the human skin tans, what UV radiation does to DNA, and the positive and negative effects of tanning. In order to understand this tanning craze, we must look at the history of the beginning of this â€Å"need† for tan skin. In the 1920s-1930s, â€Å"Sun Therapy" became very popular and was prescribed as a cure for everything from simple fatigue to tuberculosis. Hollywood movies began to use colored films that emphasized the importance of rosy cheeks and colored skin. In the 1940s-1950s, Baby oil was used for sun-worshipers everywhere as a tan accelerator. Coppertone created their first sun- screen in order to help people not burn from the sun. In the 1960s-1970s, Cocoa butter was used in tanning lotions and the first tanning beds appeared. In the 1980s-1990s, indoor tanning salons became widespread, California Tan was formed (a popular tanning product), and models and famous people started promoting being tan all year round. ... ..., however, is that skin is resilient; it can and does repair most of the damage done to cells. Indoor tanning is all based on personal opinion. Having the experience of working at a tanning salon offers much important information about tanning lamps that most people do not know. Therefore it is a choice to tan indoors or not. But it is very important to understand that all tanning, whether it be indoors or outdoors will damage the skin. And there is much more to just lying in the bed and coming out with a tan. The tanning process is a complicated process and affects more than your skin; it affects your DNA also. So if being exposed to ultraviolet light is not an option than there are many safe alternatives to having that beautiful dark skin. Bronzing powder, self-tanning creams and sprays offer a golden glow with out the harmful UV waves from indoor tanning.

Odyssey Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The legend of The Odyssey tells the fortunate homecoming tale of the Trojan war hero, Odysseus. In the poem, there were similarities, yet many contradictions. There were many great women that had conflicting personalities and adverse motives, but also they were alike. There were many great men that hold successful fortune, but here were also ones that failed. With these oppositions they helped Odysseus to get back home to Ithaca, whether they wanted to or not. These women from the novel that have opposing qualities, yet help Odysseus get home and finish off the suitors, are Penelope and Clytemnestra, Circe and Calypso, and Eurycleia and Melantho. This similarity of situation: Agamemnon = Odysseus; Orestes=Telemakhos.   Ã‚  Ã‚  Ã‚  Ã‚  Clytemnestra is a disloyal wife and a cruel woman, while Penelope is a devoted spouse and a wonderful lady. When King Agamemnon goes away to fight at Troy, his wife, Clytemnestra, has an affair. When he returns, she kills him, not even letting him see his son after ten long years. â€Å"†¦Poseidon did not drown me in the sea, no enemy struck me down on dry land; but Aigisthos plotted my death with my accursed wife†¦Ã¢â‚¬ (132). Meanwhile, when Odysseus goes to Troy, his wife Penelope is loyal for twenty years. Clytemnestra also kills all of Agamemnon’s friends and followers, while Penelope had rude suitors in her house and she never once harmed them for the three years that they ate her out of house and home. The one thing that the two women has in common was that they are both very witty and smart; Clytemnestra for planning the massacres and Penelope for the weaving of the shroud. â€Å"†¦I used to weave the web in the daytime, but in the night I unravelled it by torchlight. For three years I kept up the pretence, and they believed it†¦Ã¢â‚¬ (216). With their conflicting personalities the women did help Odysseus to return. When Agamemnon told Odysseus Clytemnestra’s tale in the Underworld, it makes him think about what his wife is doing and it gives him an extra push to get home. In Penelopeia’s case, Odysseus hopes that she would remain faithful and he wants to get home to his loyal wife. Both women have many conflicting personality traits, but their actions give Odysseus a reason to hurry up in his homecoming.   Ã‚  Ã‚  Ã‚  Ã‚  Although Circe and Calypso are both goddesses and both keep Ody... ... knowledge she passes on to him, was a factor in his decision making of the death of the suitors. Melantho shows Odysseus how cruel men can be and she makes him aware of all the traitors within the household. With these two opposite influences of the women he decides to kill all the suitors and the disloyal maidservants. There were many women in â€Å"The Odyssey† who helped Odysseus make it back to Ithaca and end the tribulation in his household, but these were the most important ones. Without their influences and their different approaches on dealing with him, he might not have handled the situation like he did, or even worse, he might have never made it home. The women play a strong role in â€Å"The Odyssey† and they deserve recognition. Women in this time are a lot like the women in ancient Greece; they have more freedom and play a more predominate role in society. illustrates the culture patriarchal of male and female equality in ancient Greece. On one hand, men of the mortal world and Zeus and the other male gods can get away with promiscuous behavior, while on the other hand society expects females to be faithful at all times. The poet introduces two types of heronic homecoming.

Love’s Last Shift

Love’s Last Shift by Cooley Sibber has something for everybody and therefore it is hailed as the opportunistic work. Its ‘virtues’ are many and it caters to the needs of audience of all types. It highlights the conflicts of the gender roles. It appeals to the sentiments of men and women both as it is the same old story through the ages– It is between him and her. The play doesn’t depict that the interests of men and women need to be at the loggerheads always and they should ever remain at war. It concedes that sentimental reconciliation is possible, though it leaves the hearts and minds of parties involved in the conflicts, damaged. This play has been hailed as the Restoration Comedy. It has daring sex scenes and enjoyable farce. From the point of view audience, such family dramas are immensely liked, for each man identifies himself with the male character and each woman with the female character. And the final reconciliation between the two calms he agitated minds of both male and female.   In the ultimate analysis, such a favorable result to the conflict is desired and welcomed by both. Summary of the plot: Amanda has a unique problem; it could as well be the problem of most of the wives. It is about reformation and rehabilitation of her husband. She earnestly desires to control her husband, Loveless, who has been   going astray. His only pastime for the last ten years is to budget his time between the brothel and the bottle. He goes to the extent of not recognizing his wife, when he returns to London. She seduces him, acting like a top-class prostitute, at her luxurious house, and Loveless is totally taken by her physical charms and guile. She treats him throughout the night, gives him everything the mad and crazy body-loving, sensuous man desires to have from a woman. The high drama goes on till the morning, when she reveals to him her true identity. The fickle-minded Loveless is greatly impressed by her faithfulness, and a reformed individual emerges out of his dubious â€Å"movement that drove laughter from the stage and ushered in the platitudinous sententiousness and dreary exemplars of moral propriety that abound in eighteen century sentimental comedy.†(Love’s†¦) Love’s Last Shift is his first play. (1696) In the meantime, the love-adventures of Sir Novelty, always fascinated with the women, that he comes into contact,   add to the humor of the play. His fickle-mindedness and weakness before the feminine charms is understandable by the male audience. The comedy depicts the status and position of the women of that era, and how she worked to maintain the essential dignity of the family life in the trials, tribulations, duty and beauty of her life. Character analysis: Taking to consideration to the era to which the play belonged, it needs to get the credit it deserves. The interesting character of Sir Novelty, who flirts with many women, but at the same time remains deeply interested in maintaining his own appearance, is the example of the then prevailing fashion trends. His witticisms are enjoyable and demand attention. Polygamy is nothing new in a society, but the style in which it is characterized in the play like the role of John Vanbrugh’s sequel, is thoroughly enjoyable. The play was the hit of the era but has not stood the test of the time. The characters of this sentimental comedy dominated the English stage for nearly a century. â€Å"Although Cibber drew extensively on the comedy of manners—his plays are sometimes said to be four acts of manners comedy followed by one act of sentimental comedy.†(Loves†¦) The rest are supportive roles, but each doing justice to the identity of the character to which it was created. The rakish young lover, Sir Novelty’s mistress Flareit, Sir Novelty Fashion etc. Love’s Last Shift confirms to the pattern of three such comedies by Cibber, â€Å"a husband and wife whose marriage is either in ruins or seriously in jeopardy, which mainly because of the man’s failure to appreciate his wife’s true qualities and his consequent pursuit of extra-marital sexual conquests. In each case, however, the husband is brought to a realization that true bliss is martial, and he, repents and reforms, virtue and ‘bourgeois’ morality emerge triumphant.†(Loves†¦)   In the present case, the wife has the taste of sweet revenge against her erring husband. Conclusion: Love’s Last Shift is Cibber’s first play. He â€Å"has often been accused of marking the beginning of the end of true comedy. Cultural historians would prefer to see his comedies as a symptom of the decisive social, political, and economic changes that took place during his lifetime, but there is no doubt that Cibber did much to transform comic drama in those years of transition between 1690 and 1710 during which the essentially satirical comedy of manners gave way to the essentially exemplary comedy of sentiments.†(Loves†¦) The fact that the play keeps the interest of the audience alive for a century means its characters have got to be truly exceptional and they must have weaved the magic on the stage. As for the criticism in the play, everyone has the right to criticize the prevailing social conditions. The suspenseful and comic sequences when Loveless makes love to his own wife, without being aware of it, are highly amusing. The role of Sir Novelty Fashion is challenging and has capacity to offer still challenge to the modern fashion-designer. References Cited: Article: Love’s Last   Shift (I696), has often been accused of marking the beginning of the end of true comedy. Cultural historians would prefer to see†¦ jstor.org/sici?sici=0306-2473(1976)6%3C278%3ATSC(LS%3E2.0.CO%3B2-J – Retrieved on May 5, 2008.

Effects of alcohol in human body

Alcohol is the most abused drug in most countries. The consumption of alcohol is more intense than any other drug due to its availability, and the laws governing its consumption which does not prohibit its consumption unlike other drugs, for example, hard narcotic drugs such as Marijuana.Although the law of different countries restrict the drinking age, which is 18 years and 21 years in some states, there is increased consumption of alcohol among the young people below the recommended age.The effects of alcohol are numerous and vary with the amount of alcohol consumed as well as the personal characteristics such as body weight, nutrition status, age, period of consumption and gender among others. This paper aims at analyzing the various effects in a human body attributing from alcohol consumption.Alcohol leads to deposition of fatty plaques in the inner walls of the arteries hence they become narrowed, as a result blood supply becomes insufficient. The insufficiency of blood in the b rain leads to stroke while into the heart leads to heart attack.However, evidence in recent research has shown that alcohol may lower heart diseases’ risks. According to the research, the consumption of one to two standard drinks of alcohol per day in middle aged and above (35 years and over), offers some protection against heart disease. (Glen et al, 2005)BrainAlcohol causes damage to the brain cells which leads to memory loss; an individual becomes confused and suffers hallucinations. Alcohol is regarded as a downer due to its direct effects on the brain cells. The damage can be fatal or lead to insanity if alcohol is taken in large amounts or taken along with other hard drugs such as narcotics over a long period of time.Alcohol cuts the supply of oxygen to the brain, a situation which kills thousands of brain cells each time a person takes alcohol. This may lead to hyper alertness to normal situations such as perceiving sound to be louder than normal or light too bright th an in the real situation (that is augmentation).The drinker may develop alcohol influenced behavior (learned behavior syndrome) which   stops after the person quits drinking and it can only be re-learntThe central nervous system (CNS)The brain, spinal cord and nerves originating from it form the Central nervous system. The transmission of sensory impulses and motor impulses pass from the CNS. Alcohol affects the CNS leading to intoxication hence affecting emotional and sensory function, memory, judgment as well as decreased learning capabilities.The smell and tenses are impaired and the ability to withstand pain increases with increase in Blood Alcohol Level (BAL). The long term effects of consumption of alcohol on the CNS causes tolerance, dependency and brain irreversible damages. The functioning of the nervous system deteriorates in every drinking episode that leads to intellectual dysfunction; disturbances in the sensory and motor control follow. (Haven and Gerald, 1996 pp. 19 8-256)BloodAlcohol causes blood sludging, a situation whereby the red blood cells bunch together causing the small blood vessels to block up, starve the tissues of oxygen causing the death of cells. In the brain this death of cells is more severe and often goes unnoticed. Due to increased pressure, the capillaries break, leading to red eyes in the morning, or the red, blotchy skin which appears on the face of a heavy drinker.Hemorrhage or death may occur when Blood vessels break in the stomach and esophagus. Alcohol effects on the blood can also cause: anemia, sedation of the bone marrow (this reduces the white and red blood count, and weaken the bone structure lowering the body’s resistance to infection. (Raymond et al. 1996 pp. 43-213)

Malcolm X Citation Essay

â€Å"The future belongs to those who prepare for it today.† This quote by Malcolm X showed that he was ready for the future, whatever it may be. (Moncur). Malcolm X greatly affected the turn of black de-segregation in the 1950s. He had strong beliefs, suffered a gruesome assassination, and a remarkable legacy. Malcolm Little had many strong beliefs in himself and in people all over the world. Malcolm Little educated himself, so was able to find out what he believed. For one, he changed his name from Malcolm Little to Malcolm X because X was the original surname of the slaves from whom he had descended. He insisted that Blacks had the right to protect themselves. He had always believed that violence was occasionally reasonable. Even though he was put into prison in 1946 for burglary, and got out in 1952, he was still a very significantly important person. Malcolm X became very interested in the Nation of Islam. The Nation of Islam is based on conventional teachings, Black Nationalism, and self-help programs that helped the Blacks living in the ghettoes. He believed in and studied Elijah Muhammad, who was the leader of the Black Muslims and popularized their doctrines. He soon became a Black Muslim and as one, he encouraged other Blacks to form all-Black communities. After being a Black Muslim for awhile, he became the â€Å"Top Dog† and representative for them. On March 8, 1964, Malcolm X broke with the Nation of Islam and made a religious journey to Mecca, Saudi Arabia. In Mecca, he took the name El-Hajj Malik El-Shabazz. When Malcolm broke with the Nation of Islam, he became a target for death threats and pressure. On February 21st, Malcolm X was shot and his life was taken away from him in Harlem. No one thinks it is a coincidence the February 21st, was the first day of National Brotherhood Week. He was shot by a double-barreled shot gun and two pistols. Malcolm’s lawyer, Percy Sutton, said after he was proclaimed dead, â€Å"Malcolm knew he would be killed. He told me repeatedly-and as late as yesterday- that his life was in danger† (Finkelman). There were three men involved in the assassination of Malcolm. They were all members of the Nation of Islam. The main one who shot him in the chest was Talmadge Hayer. Hayer was born in 1943, making him twenty-two at the time of Malcolm’s death. Earlier in his life he was detained in prison for possession of guns and disorderly conduct. He testified that his accomplices were not guilty, but they were all convicted. The Audubon Ballroom was the place where Malcolm was shot. The Audubon Ballroom adjoined a theatre found in Washington Heights, NYC. Washington Heights is in a neighborhood north of Harlem. Recently, it was obliterated to make way for the new Columbia Presbyterian Hospital, the place were Malcolm X was taken when he was shot. Everyone that walks in the doors of the Hospital will see the memorial which was placed there for Malcolm X. Malcolm X was one of the most contentious persons of the century. He had met many people, traveled many places, and influenced many lives. Many young Black activists supported him. Malcolm X was captivating and witty, while his words gave hope to all who heard them. He was an incredible speaker and many people wished to quote him. Malcolm X once said, â€Å"How can anyone be against love?†(â€Å"Malcolm X†). I agree with him, no one can be against love. This is one of the many reasons Malcolm X supported the Blacks and helped them to believe that they had the right to be safe, the right to protect themselves, and the right to love.

Choose one of the 19th century historical figures of the American Research Paper

Choose one of the 19th century historical figures of the American Civil War - Research Paper Example Harriet Beecher Stowe stated clearly that she believed that the horrors that were experienced during the American Civil War were defined by a type of justice that was afflicted upon those who had owned slaves the same kind of terrible conditions that slaves had suffered under their master’s ownership. The condition of legalized slavery was intolerable to Stowe who wrote about her point of view on the subject in her book Uncle Tom’s Cabin. The work was used to ignite a passion for the abolitionist movement, a source for relating to the inhumane treatment that was experienced by those who were subjected to the slavery of the South. Stowe came out of obscurity to write a story that could provide a framework for the slavery experience, a tale that expressed to the Caucasian public a point of view that had not been considered by many. Through the power of her beliefs about the wrong of slavery, Stowe participated in motivating the public into action against the terrible cond itions that had allowed one culture to put another into ownership and slavery. Stowe was born on June 11, 1811 and died on July 1 1896 having written her seminal work, Uncle Tom’s Cabin and published it after she turned 40 in the year 1851. She was born Harriet Elizabeth Beecher and was the daughter of a famous minister, Lyman Beecher with her sister being growing to be a famous educator, Catherine Beecher. She married Calvin Stowe in 1836 and bore seven children, one of which died at a very young age from cholera (Claire Parfait, The Publishing History of Uncle Tom’s Cabin, 7-8). Stowe was originally a teacher, writing her first book which was a text book, Primary Geography for Children, in 1833. She became part of a writing group, Semi-Colon, in Cincinnati and used the forum to submit her writings in order to improve her skills. In 1834 her work began to appear in a Cincinnatti weekly paper called Chronicle. She also wrote for the Western Monthly and The Evangelist, a religious magazine out of New York. While she wrote because she loved the experience of writing, she made a small income that supplemented that of her husbands. When in 1837 her husband’s salary was cut due to a financial crisis, she began to work to increase her income through devoting herself to becoming a professional writer (Parfait, The Publishing History, 9).

Economy Essay Example | Topics and Well Written Essays - 750 words - 8

Economy - Essay Example Rising interest rates will devastate the government and would become much expensive for the local government to borrow cash, and home loans will be out of reach for citizens except for the very wealthy, by next year. Consequently, US may be wiped out financially, thus, bring the economic activities to a standstill (National Bureau of Economic Research 45-6). The Federal Reserve has strived to keep US interest rates debt at a low level, and they have succeeded. Until recently, investors and nations around the world continue to participate in this system regardless of the fact that the federal system is not honest. However, there are indications that too many foreign direct investors are lastly outsourcing their investments to other countries. For instance, China and Russia have been dumping US regime debt. Other direct investors are Renowned investors like Jim Rodgers say he will dump 30years of US government bonds. When investors put such comments forward, there is a high probability that by 2013, US will have few direct foreign investors. The decline of the dollar will lead to reduced consumption and will shift consumer expenditure from imported goods to domestic goods and services while supplementing demand in domestic products with increased exports. Unfortunately, the lower dollar value is expected to last longer than anticipated. The Congressional Budget Office predicts that the budget deficit will approximate to 5.2% of the GDP in the coming years. It is more likely that foreign lenders like China will not continue lending money to US. Due to the reduced demand and decline of the dollar, the trade deficit will decline. The loss of reverse status will be disastrous for the dollar value. Foreigners will rash to get out of the dollar, either through outright currency conversion or through bidding up the US goods value as they rash to unload the dollar holdings. Though it is hard to tell

The ideal healthcare system Essay Example | Topics and Well Written Essays - 500 words

The ideal healthcare system - Essay Example This essay describes the components of an ideal healthcare system. An ideal health care system is one that efficiently serves the needs of the community. It has the ability to provide primary health care information to patients, research and health care services (Holtz, 2008). It is clear that an ideal health care system cannot be established without the contribution of the right people. This has led to the establishment of new roles for a willing community, researchers and nurses (Atlas, 2010). The community will have to take a larger role in establishing an ideal medical care system. Researchers will play an increased role since they are responsible for coming up with health initiatives that are aimed at improving health care provision to all the citizens. Well-trained medical practitioners including doctors and nurses should be included in the establishment of an ideal health care system. An ideal health care system should have improved costs. To begin with, it should be noted that medical care should be available to all citizens. It is therefore important to come up with ways of improving access to health care by cutting down on costs. The surest way of improving costs of health care provision is by encouraging all citizens to apply for medical insurance. This is owing to the fact that medical insurance gradually reduces the medical costs incurred by patients (Holtz, 2008). Additionally, subsidies should be given to individuals who are insured and those who are not insured should be penalized. Medical insurers should come up with friendly insurance policies that ensure inclusion of most members of the population (Atlas, 2010). On the other hand, hospitals should look for investors to fund their operations that in turn will lower the costs of health care provision. Finally, the government should play a greater role in funding the health care provision to promote impr oved health care costs. There are

Market segmentation on event industry Essay Example | Topics and Well Written Essays - 2000 words

Market segmentation on event industry - Essay Example However, it is worth noting that the marketing concept revolves around goal achievement, customer orientation as well as integrated efforts between the various marketing players (Quang, 2013, p. 6). Research studies that have been done in the recent past reveal that majority of modern marketing techniques are used to deal with consumers’ behaviors. The information that marketers get from the consumers is thus seen to be very important while deciding on the appropriate marketing procedures as well as practices in order to achieve efficiency within the market. This describes why majority of modern marketing revolves around consumer behavior while carrying out a market analysis, target market selection, market-mix determination as well as the marketing strategies mostly reliable within a certain market segment (Bello, 2008, p.1-4). This therefore explains the various marketing mechanisms that are in use today, and which are determined by the consumer behaviors exhibited. For inst ance, Singh and partners reason that human behaviors in purchasing as well as consumption are greatly influenced by attitudes or preconceptions about the specific product or service. This imply that consumers are driven by some preconceived ideologies about goods or services and this influences the decision making process by the consumers. Attitude would refer to the ideological conception that exist in one’s mind about the product and which greatly influence the buying habits of the consumer. They sought to study the consumer behavior and the green marketing through special focus on gasoline products. By collecting data through surveys and then analyzing them through regression method, the group found supportive evidence that the consumers’ behaviors have greatly influenced the marketing procedures within the context of gasoline products in that most preference is now banked on the environmental friendly gasoline products. This has therefore the implications that majo rity of suppliers of the energy products such as the gasoline products are driven to market their products in ways that are most appealing in manners of environmental appeal. This explains the modern marketing mechanisms that are adopted by the firms dealing with such products (Singh et al, 2011, p.101). Market segmentation Marketers today have a tendency of responding to the customers’ behaviors through various mechanisms or ways. These ways are however dependent on customers’ behavioral response to the urge to have their needs and wants met. Among the major ways that have in the recent past characterized marketers responses to these behaviors is the market segmentation. This refers to the specialization of marketing approaches to focus to various market groups. This is by taking the consideration that the entire market frame is composes with different categories of people who could be potential customers. However, depending on certain group characteristic, the differ ent groupings require different approaches in marketing in order to be effective in targeting them. For instance, marketing strategies targeting the elderly may not be effective through the digital advertisement and promotions; whereas the technique would be most appropriate for the young generation segment. Marketers are continuously acknowledging the differences

Operations Management Essay Example | Topics and Well Written Essays - 2500 words

Operations Management - Essay Example The period from Friday to Monday was commercially feasible, with more or less exactly twice as many sightseers on Saturdays and Sundays than on Fridays or Mondays. People usually start coming before 4:00 pm, as they would like to see the milking and then leave for home. However, neither Fred was not ready to start earlier and neither were the cows. Nonetheless, generally, people are tolerant and every person gets their turn to observe the bit of high technology. The accessibility of the farm also causes a number of problems. The entire competences of the organisation are not within reach of every client. The once weekly deliveries by Gillian as well causes issues as shops and dealers are not capable to function in a ‘just in time’ manner, limiting the selling methods that can be put to use. The problems Gillian faces while making an effort to boost their productivity is huge. A few of which were recognized as, to increase the amount of dairy farm sightseers during the ye ar 2012 by 50 percent from 14800 paying farm sightseers during the year 2011 to 22200 paying farm sightseers during the year 2012.... Together with the small viewing space, lack of ice cream flavour variation as well as the insistent advertising drive of rivals the amount of business generated from every client is lesser as compared to the amount that is required. Key to business expansion is repeatedly raising sales by means of boosting the business generated from every client and increase the concentration of the business on client contact. With the intention of examining as well as suggesting alternative preferences, information on the condition of the market as well as the opposition present must initially be collected. The major crisis is evidently the amount of visitors presently being received by the dairy farm and the way this figure could be improved. â€Å"Sudden changes of previous trend hardly happen excepting entering strong new players into the region, spoiling the farm's reputation hugely and investing tremendously on the marketing for its farm shop. Moreover, in terms of Holly Farm's managing on it s farm visitors, this sudden change of the number of visitors could lead to collapses of its operations. These reasons discussed above clearly show that Gillian's demand forecast is not reliable Hence, they have to forecast in the other way† (Waters, 2002, p. 82). Other then the capacity constraints, the milking parlour has queuing issues. This case indicated that more or less 80 individuals visited the gallery from 4:00 pm to 5:00 pm on a busy day. As a result, a line is made earlier than beginning the milking parlour and is not explained the line for a moment. The queuing issue simply leads to customer discontent and could give rise to severe drop in its entire returns. Abolishment of explanatory audio tape through headphones would be useful. It is understandable that the tape

Marketing Mix Essay Example for Free

Marketing Mix Essay 1.1 Background to the Report Strategic management refers to analysing the important initiatives which are taken by the top management of the company on behalf of the owners. It successfully keeps a track of day- to- day activities which are going into an organization to organise the resources and plan a strategy which the organization should follow in order to get benefit in the business. It provides a direction to the organization and is closely related to the field of organizational structure. (Hambrick, 2007) In this report, strategic management of Singapore Airlines is critically evaluated on the basis of several strategies used by them. This not only helped the company in achieving the results but also enabled SIA to expand itself in the global market as well as establish a new base in the new expanding countries. 1.2 Aims of the research are – To develop a good understanding about what involves in Strategic management. To develop knowledge about constituents of strategic management process. Critical assessment of strategies of a selected organization. To throw some light on the internal and external environment of selected organization. Gap analysis for Singapore Airlines – 2. Analysis of internal framework of Singapore Airlines – Capability to restore competency in order to attain similarity with the change in business environment are termed as dynamic capabilities. This is done by reconfiguring, mixing and adjusting external and internal resources, skills and abilities (Teece et al., 1997). 2.1 Resources – Connecting strategic resources and core strategies is defined as ‘configuration’ by Hamel where core competencies and assets, process and assets are organized and combined in order to maintain strategies (Hamel, 2002). Resources are divided into two categories, tangible and intangible resources of Singapore Airlines. They are further divided into sub categories on the basis of which it can be assessed that core strategies and strategic resources were well connected. 2.2 Capabilities – On the basis of broad variety of competency and technological expertise in newly invented planes, Singapore Airlines effectively fascinated more airlines clients to its fleet management industry, securing its place as major fleet management facility providers of the world. It also persists on expanding its potential by means of strategic joint ventures. For instance, a joint venture agreement is signed by SIA with Panasonic Avionic Corporation in order to prepare a facility for maintenance, repair and operation of communication and in-flight entertainment. Facility will be based in Singapore and components will be generated by Panasonic Avionics (Singapore Airlines, 2011). 2.3 Core Competencies – Core competencies of Singapore Airlines consist of the interpersonal talents of its flight assistants and ability of its top level management in planning strategies for marketing. They endeavour to make flights as relaxing as possible (Singapore Airlines, 2011). 3. Analysis of external framework of Singapore Airlines – PESTEL Analysis FactorsSingapore Airlines PoliticalUnpredictable, SIA reject Air India offer EconomicSIA offer created trouble in Hong Kong SocialSIA Airplane crash in Taiwan TechnologicalQuick technology implementation EnvironmentalLaunch of A380 Air career LegalPassengers safety 4. Five forces of porter – Porter’s five forces model deliver a well-liked external analysis framework for Singapore Airlines. After analysing the internal and external framework of Singapore Airlines, S.W.O.T analysis is performed in order to assess SIA’s capabilities, followed by the critical analysis of corporate and business level strategies. 5. S.W.O.T. Analysis – Strengths – Singapore Airlines has an expanded geographical reach. They operate in a number of reasons like US, West Asia, Europe, Africa, South west Pacific and East Asia. They run flights to 63 cities globally, whereas its division Silk Air is offering flights in 12 countries with 39 cities. Considerable amount of revenue is generated by SIA group with its airline operations around the globe. Equally spread and diversified revenue base guarantees that group is not dependent on single geographic market for most of its profits, by which business risk decreases significantly. Though, SIA is basically a passenger airline, but the group is also offering various specialized services like engineering services, airline operations, cargo operations, etc. which are providing them stability by diversifying business threats. Additionally, SIA group has a policy of maintaining young aircraft fleets, which emit lower carbon emissions and have less burning of fuel per kilometres. This is also strength of SIA group as this factor helps in keeping maintenance costs less, along with reducing performance related security concerns (Heracleous, 2006). Weaknesses – SIA faced extremely competitive market in its initial phases. Many countries restricted air-route access to protect national airlines from other competitions. SIA worked hard to get access rights for many important airports (eg. Heathrow, Manchester) (Reddy, 2004). Various competitive authorities keep on investigating about Singapore airlines and its subsidiaries. For example, South Korea, Canada, Australia, South Africa and European Union investigated about SIA group in order to determine whether the rates, surcharges, and other characteristics of cargo service were determined lawfully or not. In financial year 2012, SIA paid administrative penalty to South African competition commission (2.8millionUSD) as settlement. Legal expenses connected with the inquiry and court case and time spent on this issue left an impact on SIA’s business and operations. Opportunities – Singapore Airlines with its well-built base of operations and proficiency, is well placed to reap advantages from the worldwide boom in tourism industry. This would help SIA Group to produce extra profits. Also, group is focusing on joint ventures and strategic operational alliances to add opportunities for growth and sales. SIA entered into partnerships (jetblue Airways) and code-sharing agreements (Virgin Australia/ Virgin America) in order to increase growth opportunities. For instance, SIA signed code share agreement with Virgin America in December 2012 (SIA, Virgin America reach code-sharing agreement, 2012). SIA will add its ‘SQ’ airline code to flights of virgin which are America-operated serving Washington DC, Las Vegas, Seattle, Chicago, etc Furthermore, SIA group has launched ‘Scoot’ which is a low cost carrier in order to grow its existence in low cost flight market. This step will enable SIA group to attract more groups of customers which will in crease its growth and revenues. Threats – Competition is very high in the airline industry. Reputation, safety records, customers service, flight schedules, fares, code-sharing relations are few parameters of competitions. SIA faces straight competition with other carriers on its route. Cathay Pacific, Japan airlines, United Continental,  AMR are few of its competitors. Extreme competition on the basis of price matching, promotions, discounting, capacity, etc. affects operating margins of SIA. Also, Natural disasters can have affect on SIA’s operations effecting the cash flows and financial state. Moreover, hike in the prices of jet fuel can increase operating costs, which can affect the profitability (Heracleous, 2006). 6. Strategies used by Singapore Airlines – 6.1 Corporate level Strategies – Diversification – Companies tend to grow their full potential in economies which are developing, with the help of strategic diversification. Strategy of diversification is followed by SIA at the corporate level. SIA group has number of primary companies with key companies being SIA Cargo, SIA Engineering Company and Silk AIR. They also have number of associated companies. Its Airlines divisions which consist of 49% ownership of Virgin Atlantic, 32 % of Tiger Airways and entire ownership of local carrier Silk Air cover basic segments of customer in the industry. This was a long-term strategy (Singapore Airlines, 2008). Benefits of using diversification by Singapore Airlines is to enable passing of learning and control quality and side by side reaping cost synergies. Subsidiaries serve as sources of learning; and also as progress arena for skills of management and corporate rather than divisional viewpoint through job rotation. Profit margins are better in related operations (like aircraft maintenance and catering) on comparison with airline business itself as structure of industry in those sectors is more favourable. (Singapore Airlines, 2008). Strategic Alliances – In April 2000, SIA joined Star Alliance as a step of its internationalization strategy. In the three main airline alliances, Star alliance hold its place  with Oneworld and Skyteam. Also, In India and China, SIA Group were investing through planned deals during this time. Deals were done with local services like engineering services, cargo85 divisions, catering and airport services. SIA is also under a code share contract with Malaysian Airlines. These airlines are offering up to 14 flights in a day between Kuala Lumpur and Singapore (Doganis, 2006). For the expansion of the company, strategic alliances are becoming more common tool. SIA used strategic alliances for increasing competitiveness in the global and domestic markets. This helped SIA in developing new business opportunities with the help of new services and products. This resulted in the expansion and growth of company globally. An alliance is a business-to-business relationship (Jeffrey, 2004). 6.2 Business level strategies – Differentiation strategy – Premium services were successfully delivered by Singapore Airlines to those customers who are very demanding and this can be termed as achieving differentiation strategy. This helped Singapore Airlines in identifying that different customers are broadly scattered, with varied needs and sufficient spending power. If an organization is unique in something which is valuable to its customers at the same time, it differentiates itself in the marketplace (Chamberline Robinson, 1996). If an offer is valuable for the customers, they tend to be less sensitive to characteristics of competing suggestions where cost may not be one among these characteristics. This accomplishment of SIA challenges viewpoint of Porter that cost leadership and differentiation strategies are equally exclusive strategies (Porter, 1985). Differentiation strategy allowed Singapore Airlines to insulate itself partially from rivalry competitors of same industry. Customers of differentiated services were less sensitive to prices and they started preferring SIA over other airlines, that is, SIA succeeded in gaining customer loyalty (Hitt et al., 2007). SIA carefully applied this strategy and played safe by delivering premium services appropriately without over-proliferating them. leadership strategy – Singapore Airlines has considerably greater effectiveness than its peer group, which is a crucial aspect of an effective leadership strategy. They have young fleets which have lower maintenance costs; they are fuel efficient and have effective hedging of fuel. Labor cost of SIA is comparatively low (16.6%) than average of all prime airlines (20.1%) (Singapore Airlines, 2008). Singapore Airlines have youngest fleets in the airline industry, which is worth considering. Their fleets have average age of 75 months, and average age of half of airline industry fleets is 163 months. SIA’s fleets are much efficient. Younger planes are quiet, comfortable and fuel efficient. They have low repair, service and maintenance costs which are all part of its leadership strategy. 7. Recommendations – Keeping in mind the weaknesses discussed above, some recommendations for Singapore Airlines come into light like keeping company information confidential. SIA paid huge fine as various companies successfully investigated about SIAs internal facts and figures. Also, they need to keep a close eye on its competitors who try to gain lead in the competition on the basis of price matching, promotions, discounting and capacity. 8. Conclusion – A variety of strategies were executed by Singapore Airlines by which the company is successful for a considerable time. By keeping a track on industrial environment and the macro environment, Singapore Airlines can uplift its capabilities to secure future success. However, as there are uncertainties in the environment and market keeps on altering quickly, it is crucial to monitor and carefully consider all the strategies before implementation. Singapore Airline’s potential to become accustomed to change will positively help the company..to..strive..on..with..competitors..in..the..future. 9. References – Chamberline. E, Robinson, J. (1996). â€Å"Theory of Monopolistic Competition, What is Perfect Competition ? † Quarterly Journal of Economics, Vol. II, no. 4, 431- 433 Doganis, R. (2006). Outlook, The Airline business ed. 2, Routledge, Abingdon. Hambrick, D. C., (2007). What is strategic management really? Hamel, G. (2002). Leading the Revolution: How to Thrive in Turbulent Times by Making Innovation a Way of Life. New York: Plume Books. Heracleous, L. (2006). Flying high in competitive industry: Cost effective service at SIA. Mc Graw hill. Hitt, M., Hoskisson, R., Ireland, R. (2007) Management of Strategy: Concepts and Cases.7th ed., Thomson South-Western, USA Jeffrey, R., (2004). Strategic alliances: Theory and evidence, Oxford university press, US, 2004. Porter, M.E.(1985). Competitive Advantage. New York: Free Press, 6-22. Reddy, A. (1994). Total quality marketing: the key to regaining market shares. Westport, CT: Quorum Books. SIA, Virgin America reach code-sharing agreement (2012, December 15, Saturday). Business pg30..Retrieved..from http://imcmsimages.mediacorp.sg/CMSFileserver/documents/006/PDF/20121215/1512BZC032.pdf SIA (2012). Virgin America reaches code-sharing agreement, December 15, 2012. Singapore Airlines, (2008). Annual Report, Singapore. Singapore Airlines, (2011). Annual Report, Singapore. Teece, D., Pisano, G., and Shuen, A.(1997). Dynamic capabilities and strategic management, Strategic Management Journal , 18, 509-533. reaches code-sharing agreement (2012, December 15, Saturday)